Tag: customer research

Value Constantly Changes (ACT Like A Pro #161)

Do your customers value you? Before you answer back with a (slightly offended) yes, consider the following: what your customers value constantly changes. If we say that customers value our services, the ease of doing business with us, our products, they probably do. Or at least they did, before they got used to what you offer […]

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When Being Good Isn’t Good Enough

Many organizations in ag are busy in July and August preparing for and kicking off the 2021 selling and marketing season. With that in mind, this week’s blog will focus on taking your organization from being good to being great for a changing marketplace. Think about a brand you love, a brand you buy over and over because of […]

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